The Responsibility of Influence: Why Trust and Loyalty Are the New ROI

In a world of ever-louder marketing and constant competition for attention, one thing is becoming clear: short-term tactics are costing us long-term trust.

As entrepreneurs and business leaders, our influence carries weight—and responsibility.

Join us for a 45-minute power lunch conversation inspired by Entrepreneur‘s latest article on manipulative marketing. We’ll dig into how trust and loyalty aren’t just moral ideals—they’re becoming the most valuable currencies in modern business.

This is more than a marketing conversation. It’s a leadership one.

We’ll explore:

• How today’s marketing habits might be undermining your brand

• When influence crosses the line into manipulation

• What it takes to grow responsibly—and why it’s worth it

Bring your real-world experience, your questions, and your perspective. This is where surface-level talk ends—and real leadership begins.

READ THE ARTICLE IN Entrepreneur: https://www.entrepreneur.com/growing-a-business/manipulative-marketing-is-breaking-us-heres-what-to-do/489509

Entrepreneurs, Stop Selling Junk — The World Needs Us to Build Better and Earn Real Loyalty

Overconsumption driven by manipulative advertising campaigns is ruining our society. We are at a tipping point!

Please try to arrive a few minutes early. Member introductions begin at 12:00.