By The Book: Leadership That Lasts

(RSVP @ our private FB group)

The leader grows or the business stalls. There is no neutral.

Businesses don’t burn out—leaders do. And when they do, the business follows.

This chapter is about building the kind of leadership that endures—not just for a season, but for the long haul. The kind that outlasts market swings, outgrows old habits, and stays sharp when others coast. To lead at that level, you have to treat your time like capital, move with urgency when it matters, and protect against downside at every turn.

Am I building a leadership style that will still work—and still matter—ten years from now?

But longevity isn’t just about tactics. It’s about people. You need a network that challenges you, not just cheers for you—because you don’t scale a company without scaling yourself.

This is the difference between a leader who lasts and a leader who gets left behind. Let’s build the former.

Chapter 10, Leadership That Lasts, features these 4 fundamental Rules:

— Rule No. 16: Time is your most precious asset.

— Rule No. 17: Speed Matters.

— Rule No. 29: Protect your downside.

— Rule No. 39: Your network is your net worth.

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By The Book is the disciplined counterweight to Unscripted. Wednesdays. This is where continuous learning becomes a responsibility, not a slogan.

Each month, this CEO study group will work through The Executives Institute curriculum chapter by chapter—studying a focused set of Rules and the timeless business books behind them.

The room is intentionally small and peer-driven, allowing leaders at different stages to challenge, mentor, and sharpen one another through real experience. You’ll hear how the same Rule holds up across industries, ownership structures, and seasons of leadership—and where it breaks if misapplied. The goal isn’t agreement. It’s clarity, earned through reading, discussion, and thoughtful application—by the book.

As Executives’ Club Members, you have the opportunity to host By The Book at your business or comfortable location of your choice.

Email Kurt to host an upcoming month in 2026