By The Book: Foundations First

(RSVP @ our private FB group)

In this opening chapter, we focus on what truly matters in business: solving real problems, staying curious, questioning your assumptions, and building something that actually works.

These 5 Rules remind us that the foundation isn’t just where you start—it’s what you return to every time things get shaky. Whether you’re launching, rebuilding, or leading through change, this is where the work begins.

Get grounded in what makes a business worth building—and worth leading.

— Rule No. 1: Solve a real problem.

— Rule No. 2: Fall in love with the problem, not the solution.

— Rule No. 6: Your first idea is rarely your best.

— Rule No. 10: Never stop learning.

— Rule No. 15: Work on the business, not just in it.

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By The Book is the disciplined counterweight to Unscripted. Wednesdays. This is where continuous learning becomes a responsibility, not a slogan.

Each month, this CEO study group will work through The Executives Institute curriculum chapter by chapter—studying a focused set of Rules and the timeless business books behind them.

The room is intentionally small and peer-driven, allowing leaders at different stages to challenge, mentor, and sharpen one another through real experience. You’ll hear how the same Rule holds up across industries, ownership structures, and seasons of leadership—and where it breaks if misapplied. The goal isn’t agreement. It’s clarity, earned through reading, discussion, and thoughtful application—by the book.

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As Executives’ Club Members, you have the opportunity to host By The Book at your business or comfortable location of your choice.

Email Kurt to host an upcoming month in 2026