By The Book: Culture You Can Count On
October 21 @ 4:00 pm – 6:00 pm
Culture isn’t what you say—it’s what you tolerate, reward, and repeat.
You don’t build a culture with slogans. You build it with standards—and the consistency to enforce them. Every compromise lowers the bar. Every act of courage raises it. Over time, those choices shape not just your environment, but your legacy.
Are we building a culture that raises the standard—or one that quietly lowers it?
Great businesses outlive great products because they’re built on something deeper than a market win. They’re built on values that don’t shift with the season. A culture you can count on isn’t always the easiest to build—but it’s the only one worth following.
Your people are watching. They’re learning what’s acceptable by what gets overlooked. They’re deciding how high to aim based on how often you raise the bar. And when things go wrong, they’ll look to the top—because that’s where the real bottlenecks begin.
Culture doesn’t drift. It either climbs or collapses. Lead like it matters—because it does.
Chapter 9, Culture You Can Count On, features the following 3 fundamental Rules:
— Rule No. 34: Great businesses outlive great products.
— Rule No. 35: Raise the bar, then raise it again.
— Rule No. 46: Don’t outgrow your values.
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By The Book is the disciplined counterweight to Unscripted. Wednesdays. This is where continuous learning becomes a responsibility, not a slogan.
Each month, this CEO study group will work through The Executives Institute curriculum chapter by chapter—studying a focused set of Rules and the timeless business books behind them.
The room is intentionally small and peer-driven, allowing leaders at different stages to challenge, mentor, and sharpen one another through real experience. You’ll hear how the same Rule holds up across industries, ownership structures, and seasons of leadership—and where it breaks if misapplied. The goal isn’t agreement. It’s clarity, earned through reading, discussion, and thoughtful application—by the book.
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