Unscripted: Sales

(RSVP @ our private FB group)

Ask yourself: “Are we selling something people believe in—or just something we hope they’ll buy?“

— Where has growth made selling harder instead of easier?

— What part of your sales process relies too much on heroics?

Revenue doesn’t solve everything—but without it, nothing gets solved.

Sales isn’t just a department—it’s the engine that drives your entire business forward. Without revenue, even the best product, team, or strategy will stall. This chapter is about building a sales foundation that lasts—one rooted in real value, clear numbers, and a story worth buying into.

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These lunches are not presentations. The topics are simply conversation starters…nudges.

There is no stage, no slides, and no expert at the front of the room. Each gathering is an open forum built around one foundational business topic—led by the Executives’ Club Members in the room.

This is where executives speak candidly, tell real stories, test assumptions, and ask the questions they don’t get to ask anywhere else. The value comes from shared experience, hard-earned perspective, and the willingness to engage honestly with peers who understand the weight of leadership.