By The Book: Execution Beats Ideas

(RSVP @ our private FB group) Momentum beats motivation. Focus beats frenzy. And progress only comes when you stop planning and start moving—with intention. This chapter is a gut check for every leader who’s ever felt stuck in the swirl of strategy but hasn’t shipped the work.

Execution Beats Ideas, features these 5 fundamental Rules:

— Rule No.7: Momentum beats motivation.

— Rule No. 8: Don’t mistake movement for progress.

— Rule No. 9: Focus beats multitasking.

— Rule No. 27: Do the hard things first.

— Rule No. 28: Learn by doing.

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By The Book is the disciplined counterweight to Unscripted. Wednesdays. This is where continuous learning becomes a responsibility, not a slogan.

Each month, this CEO study group will work through The Executives Institute curriculum chapter by chapter—studying a focused set of Rules and the timeless business books behind them.

The room is intentionally small and peer-driven, allowing leaders at different stages to challenge, mentor, and sharpen one another through real experience. You’ll hear how the same Rule holds up across industries, ownership structures, and seasons of leadership—and where it breaks if misapplied. The goal isn’t agreement. It’s clarity, earned through reading, discussion, and thoughtful application—by the book.

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As Executives’ Club Members, you have the opportunity to host By The Book at your business or comfortable location of your choice.

Email Kurt to host an upcoming month in 2026