By The Book: Strategy In The Real World

(RSVP @ our private FB group) Strategy isn’t theory. It’s not a vision statement, a retreat, or a set of slides collecting dust. Real strategy shows up in what you say no to. It’s the clarity to focus, the courage to commit, and the discipline to stay the course—even when it’s inconvenient.

This chapter is about getting brutally honest about direction.

Are you playing the long game—or chasing short wins that feel good in the moment but cost you in the end?

Strategy In The Real World, features these 5 fundamental Rules:

— Rule No. 3: Differentiate or Die.

— Rule No. 4: Play the long game.

— Rule No. 5: Make fewer, bolder moves.

— Rule No. 25: Ask better questions.

— Rule No. 26: Define it. Measure it. Achieve it.

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By The Book is the disciplined counterweight to Unscripted. Wednesdays. This is where continuous learning becomes a responsibility, not a slogan.

Each month, this CEO study group will work through The Executives Institute curriculum chapter by chapter—studying a focused set of Rules and the timeless business books behind them.

The room is intentionally small and peer-driven, allowing leaders at different stages to challenge, mentor, and sharpen one another through real experience. You’ll hear how the same Rule holds up across industries, ownership structures, and seasons of leadership—and where it breaks if misapplied. The goal isn’t agreement. It’s clarity, earned through reading, discussion, and thoughtful application—by the book.

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As Executives’ Club Members, you have the opportunity to host By The Book at your business or comfortable location of your choice.

Email Kurt to host an upcoming month in 2026