Events

(RSVP @ our private FB group) Who you serve—and how clearly you serve them—determines your future. — What do your best customers tolerate that they shouldn’t have to? — Where are you guessing instead of truly knowing your customer? Ask yourself: “Could every person on our team describe our ideal customer—and why they choose us?”

(RSVP @ our private FB group) In this chapter, we cut through the noise and confront the reality: if your brand is fuzzy inside your walls, it’s invisible outside them. Your brand is not what you say—it’s what your best customers believe. That belief is earned when you understand them deeply, speak their language, and deliver on […]

(RSVP @ our private FB group) Your company becomes who you hire—and what you tolerate. Ask yourself: “Are the people on our team making our business better—or just busier?“ — What was your most expensive hiring mistake—and what did it really cost? — What do you now screen for that you once ignored? Every hire is […]