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Every executive carries the weight of past decisions. Some we celebrate. Some we regret. And some surprise us years later. At our October Executives' Club Lunch, we’re putting those stories on the table. No theory—just candid reflection from the leaders in the room. Big or small, wins or mistakes, expected or unexpected—the decisions you share […]
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Chapter 2: KNOW YOUR CUSTOMER Who you serve—and how clearly you serve them—determines your future.You can’t afford to be vague. In this session, we’ll challenge each other to sharpen our understanding of our ideal customer, clarify the promises we make, and ensure our teams and calendars reflect what matters most. Chapter 2 in a 12-Chapter […]
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