Events

(RSVP @ our private FB group) Before we touch the Rules in February, we’re doing the harder work—naming what’s still broken, what hasn’t moved, and why changing nothing is the most expensive decision you can make this year. — What remains unsolved in your business, in your life, if you change nothing this year? — […]

(RSVP @ our private FB group) Before you add anything more in 2026, it’s worth asking what your business is standing on today. This discussion isn’t about starting over—it’s about facing what’s already in place. Lunch Discussion Prompts — Foundations 1. “Am I building on clarity—or just momentum?”Most businesses can point to growth. Few can […]

(RSVP @ our private FB group) In this opening chapter, we focus on what truly matters in business: solving real problems, staying curious, questioning your assumptions, and building something that actually works. These 5 Rules remind us that the foundation isn’t just where you start—it’s what you return to every time things get shaky. Whether you’re […]

(RSVP @ our private FB group) Who you serve—and how clearly you serve them—determines your future. — What do your best customers tolerate that they shouldn’t have to? — Where are you guessing instead of truly knowing your customer? Ask yourself: “Could every person on our team describe our ideal customer—and why they choose us?”

(RSVP @ our private FB group) In this chapter, we cut through the noise and confront the reality: if your brand is fuzzy inside your walls, it’s invisible outside them. Your brand is not what you say—it’s what your best customers believe. That belief is earned when you understand them deeply, speak their language, and deliver on […]

(RSVP @ our private FB group) Your company becomes who you hire—and what you tolerate. Ask yourself: “Are the people on our team making our business better—or just busier?“ — What was your most expensive hiring mistake—and what did it really cost? — What do you now screen for that you once ignored? Every hire is […]

Are the people on your team making your business better—or just busier? If you hesitate to answer, you’re in the right place. Culture isn’t built in boardrooms. It’s shaped by who gets promoted, who gets protected, and who gets passed over. Processes matter—but people drive the mission. When you choose the right people and give them […]