• Unscripted: Foundations

    Porter Creek Hardwood Grill 1555 44th St S, Fargo, ND, United States

    (RSVP @ our private FB group) Before you add anything more in 2026, it’s worth asking what your business is standing on today. This discussion isn’t about starting over—it’s about facing what’s already in place. — What part of your business has quietly become more fragile than you admit? — If nothing changed this year, […]

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  • By The Book: Foundations First

    Stone West Village Community Room 4955 17th Ave S, Fargo, ND, United States

    (RSVP @ our private FB group) In this opening chapter, we focus on what truly matters in business: solving real problems, staying curious, questioning your assumptions, and building something that actually works. These 5 Rules remind us that the foundation isn’t just where you start—it’s what you return to every time things get shaky. Whether you’re […]

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  • Unscripted: Customers

    Porter Creek Hardwood Grill 1555 44th St S, Fargo, ND, United States

    (RSVP @ our private FB group) Who you serve—and how clearly you serve them—determines your future. — What do your best customers tolerate that they shouldn’t have to? — Where are you guessing instead of truly knowing your customer? Ask yourself: “Could every person on our team describe our ideal customer—and why they choose us?”

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  • By The Book: Know Your Customer

    Stone West Village Community Room 4955 17th Ave S, Fargo, ND, United States

    (RSVP @ our private FB group) In this chapter, we cut through the noise and confront the reality: if your brand is fuzzy inside your walls, it’s invisible outside them. Your brand is not what you say—it’s what your best customers believe. That belief is earned when you understand them deeply, speak their language, and deliver on […]

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  • Unscripted: Hiring

    Porter Creek Hardwood Grill 1555 44th St S, Fargo, ND, United States

    (RSVP @ our private FB group) Your company becomes who you hire—and what you tolerate. Ask yourself: “Are the people on our team making our business better—or just busier?“ — What was your most expensive hiring mistake—and what did it really cost? — What do you now screen for that you once ignored? Every hire is […]

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  • By the Book: Hiring Without Regret

    Stone West Village Community Room 4955 17th Ave S, Fargo, ND, United States

    Are the people on your team making your business better—or just busier? If you hesitate to answer, you’re in the right place. Culture isn’t built in boardrooms. It’s shaped by who gets promoted, who gets protected, and who gets passed over. Processes matter—but people drive the mission. When you choose the right people and give them […]

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  • Unscripted: Strategy

    Porter Creek Hardwood Grill 1555 44th St S, Fargo, ND, United States

    (RSVP @ our private FB group) Are you asking the right questions and measuring what truly drives progress? In the real world, strategy lives in your calendar, your budget, and your habits. That’s where it either lives—or quietly dies. — What decision looks strategic on paper but doesn’t hold up in reality? — Where are […]

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  • THE NEXT CHAPTER

    Bell Bank Tower 520 Main Ave, Fargo, ND, United States

    (RSVP @ our private FB group) THE DEALS. THE DECISIONS. THE DIRECTION. Every business leader eventually faces the same moment — the point where what’s next is no longer a someday question. That moment might look like an opportunity to acquire a competitor. It might be a transition to new leadership. Or it might simply be the […]

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  • By The Book: Strategy In The Real World

    Stone West Village Community Room 4955 17th Ave S, Fargo, ND, United States

    (RSVP @ our private FB group) Strategy isn’t theory. It’s not a vision statement, a retreat, or a set of slides collecting dust. Real strategy shows up in what you say no to. It’s the clarity to focus, the courage to commit, and the discipline to stay the course—even when it’s inconvenient. This chapter is about […]

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  • Unscripted: Execution

    Porter Creek Hardwood Grill 1555 44th St S, Fargo, ND, United States

    (RSVP @ our private FB group) Everyone has ideas. Few have the discipline to see them through. Execution is where businesses are built—or broken. Ask Yourself: “What’s the one hard action I’m avoiding that would actually move things forward?” — What idea died because no one owned it? — Where does follow-through consistently break down? - These […]

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  • By The Book: Execution Beats Ideas

    To Be Determined

    (RSVP @ our private FB group) Momentum beats motivation. Focus beats frenzy. And progress only comes when you stop planning and start moving—with intention. This chapter is a gut check for every leader who’s ever felt stuck in the swirl of strategy but hasn’t shipped the work. Execution Beats Ideas, features these 5 fundamental Rules: […]

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  • Unscripted: Decisions

    Porter Creek Hardwood Grill 1555 44th St S, Fargo, ND, United States

    (RSVP @ our private FB group) Every leader hits a point where the next step forward isn’t a tactic—it’s a decision. Whether it’s letting go of a longtime employee, cutting a failing initiative, or delivering feedback no one wants to hear—progress demands courage. Complexity is often a cover for fear. Avoidance masquerades as patience. And silence […]

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  • By The Book: Hard Conversations. Hard Decisions.

    To Be Determined

    (RSVP @ our private FB group) Leadership means saying the thing no one else will—and acting on it. Every leader hits a point where the next step forward isn’t a tactic—it’s a decision. A hard one. The kind that keeps you up at night, strains relationships, or forces you to admit something’s no longer working. This […]

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  • Unscripted: Systems

    Porter Creek Hardwood Grill 1555 44th St S, Fargo, ND, United States

    (RSVP @ our private FB group) Ask Yourself: “Where am I still relying on heroics instead of a system that should already be in place?” — What system works only because one person is propping it up? — Where have processes quietly replaced thinking? If your business depends on your constant presence, it’s not a business—it’s […]

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  • By the Book: Systems That Scale

    To Be Determined

    (RSVP @ our private FB group) Systems replace strain. Discipline replaces burnout. Scaling isn’t about doing more—it’s about doing what works, more consistently. Without structure, growth just multiplies the chaos. This chapter is about building the kind of systems, processes, and habits that free you up—not tie you down. If your business depends on your constant […]

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  • Unscripted: Sales

    Porter Creek Hardwood Grill 1555 44th St S, Fargo, ND, United States

    (RSVP @ our private FB group) Ask yourself: “Are we selling something people believe in—or just something we hope they’ll buy?“ — Where has growth made selling harder instead of easier? — What part of your sales process relies too much on heroics? Revenue doesn’t solve everything—but without it, nothing gets solved. Sales isn’t just a […]

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  • By The Book: Sales—the Lifeblood

    To Be Determined

    (RSVP @ our private FB group) Revenue doesn’t solve everything—but without it, nothing gets solved. Sales isn’t just a department—it’s the engine that drives your entire business forward. Without revenue, even the best product, team, or strategy will stall. This chapter is about building a sales foundation that lasts—one rooted in real value, clear numbers, […]

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  • Unscripted: Culture

    (RSVP @ our private FB group) Ask yourself: “Are we building a culture that raises the standard—or one that quietly lowers it?“ — What behavior gets rewarded—intentionally or not? — Where does your stated culture and actual culture diverge? Culture isn’t what you say—it’s what you tolerate, reward, and repeat. You don’t build a culture with […]

  • By The Book: Culture You Can Count On

    To Be Determined

    (RSVP @ our private FB group) Culture isn’t what you say—it’s what you tolerate, reward, and repeat. You don’t build a culture with slogans. You build it with standards—and the consistency to enforce them. Every compromise lowers the bar. Every act of courage raises it. Over time, those choices shape not just your environment, but […]

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  • Unscripted: Leadership

    Porter Creek Hardwood Grill 1555 44th St S, Fargo, ND, United States

    (RSVP @ our private FB group) Ask yourself: “Am I building a leadership style that will still work—and still matter—ten years from now?“ But longevity isn’t just about tactics. It’s about people. You need a network that challenges you, not just cheers for you—because you don’t scale a company without scaling yourself. This is the difference […]

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  • By The Book: Leadership That Lasts

    To Be Determined

    (RSVP @ our private FB group) The leader grows or the business stalls. There is no neutral. Businesses don’t burn out—leaders do. And when they do, the business follows. This chapter is about building the kind of leadership that endures—not just for a season, but for the long haul. The kind that outlasts market swings, outgrows […]

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  • Unscripted: Pitfalls

    Porter Creek Hardwood Grill 1555 44th St S, Fargo, ND, United States

    (RSVP @ our private FB group) Ask yourself: “Is my business coasting on past wins—while small, fixable problems quietly compound into future crises?“ Every business faces challenges, but it’s rarely the complex issues that bring you down—it’s the simple, obvious problems left unchecked. — What mistake do you see others making that you once made yourself? […]

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  • By The Book: Avoiding The Common Pitfalls

    To Be Determined

    (RSVP @ our private FB group) It’s not the hard problems that kill a business. It’s the easy ones you ignored. Every business faces challenges, but it’s rarely the complex issues that bring you down—it’s the simple, obvious problems left unchecked. Profit isn’t a dirty word; it’s the foundation you can’t afford to neglect. Yet […]

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